Today, Outstanding Foods® announced the #HellaHotChallenge, a charitable social media challenge, in partnership with Denver Nuggets star, JaVale McGee and his organization JUGLIFE. JUGLIFE provides clean water to children in need and teaches the value of healthy living. Outstanding Foods will match the first $10,000 in donations to JUGLIFE as part of the challenge.
McGee is an investor in the better-for-you, plant-based start up, and is extending his role beyond snacking to manifest change in the clean water space. In McGee’s challenge video downing the brand’s notoriously spicy “Hella Hot” Outstanding Puffs, he nominated superstar friends Diplo, Becky G, and Swae Lee to join in to raise funds. Together, with additional celebrity and investor challengers, participant follower totals soar over 200 million.
In partnership with three-time NBA champion and Denver Nuggets star, JaVale McGee and his organization JUGLIFE, Outstanding Foods created a charitable social media challenge (the #HellaHotChallenge) to bring more awareness to JUGLIFE’s mission to bring healthy living through clean water to communities around the world.
Here’s how it works: With 30 seconds on the clock, eat as many Hella Hot Outstanding Puffs as you can without cracking. That means no sniffling, coughing, laughing and absolutely no sips of water. If you crack, expect to get water to the face and to donate as penance. Even if you can handle the heat, head to juglifewater.com/hellahot and donate anyway because Outstanding Foods is matching the first $10K in donations.
Through the #HellaHotChallenge, Outstanding Foods and JUGLIFE aim to raise awareness and encourage donations so that together they can provide a more outstanding life to those who need it most.
“From day one, Outstanding Foods has been a great partner in our collective mission to provide a more outstanding life to those who need it most,” said McGee. “Together with our team at JUGLIFE, we’re confident the #HellaHotChallenge will help us make a significant impact in our quest to provide education and clean water. The #HellaHotChallenge will raise awareness through social media videos and nominations to encourage donations to the JUGLIFE charity, who hopes to provide a more outstanding life to individuals and families in need. Every challenge participant is asked to scarf down as many Hella Hot Outstanding Puffs as possible in only 30 seconds. If your face cracks, and cannot stand the heat, you get splashed with water and have to donate to the cause, as well as nominate 3+ friends to do the challenge and donate.
“At Outstanding Foods, we’re passionate about providing a more outstanding version of the foods that everyone loves,” said CEO and cofounder, Bill Glaser. “We hope to provide a more delicious, sustainable and, of course, plant-based version that’s easily accessible. Partnering with JaVale and JUGLIFE extends our mission into making lives more Outstanding through clean water.”
Retailing at $3.99 per 3oz bag, Outstanding Puffs allow you to enjoy guilt-free snacks with benefits. Outstanding Puffs are addictively delicious while being a good source of iron, calcium, zinc, vitamins B12, D, E, B6 and A! Certified gluten free, certified plant based, kosher, vegan, and free of: GMOs, trans-fats, nuts, and soy, all Outstanding Puffs flavors can be purchased online at (www.outstandingfoods.com) and at select retailers. Get social on Instagram @outstandingfoods.
ABOUT OUTSTANDING FOODS
Outstanding Foods, the leading-edge plant-based food company, creates Addictively DeliciousTM plant-based foods packed with the protein, nutrition, and functional ingredients they crave. They started with innovating in the better-for-you snack category creating two blockbuster products: PigOut Porkless Rinds and Outstanding PuffsTM. These protein packed, certified plastic neutral offerings are free of GMOs, soy, trans fats, and cholesterol. From breakfast to dinner and every snack in between, Outstanding has set out to offer Millennials and Gen Z meat and dairy free options without compromise.
Join in their efforts to make the world a more Outstanding place! Available direct-to-consumer at www.outstandingfoods.com and retailers nationwide.
ABOUT OUTSTANDING FOODS
Outstanding Foods, a leading-edge, plant-based food company, creates Addictively Delicious™ plant-based foods packed with protein, nutrition, and functional ingredients. They started with innovating in the better-for-you snack category, creating two blockbuster products: PigOut Pigless Pork Rinds and Outstanding Puffs™. These protein packed offerings are free of GMOs, soy, trans fats, and cholesterol. From breakfast to dinner and every snack in between, Outstanding has set out to offer Millennials and Gen Z meat and dairy free options without compromise. Join in their movement to make the world a more Outstanding place! Available direct-to-consumer at www.outstandingfoods.com and retailers nationwide.
