Peet’s Coffee has announced that they’re ‘freeing’ dairy-free for the month of April in honor of Earth Month, as well as introducing a new plant-based spring menu.
Citing a steady interest in dairy-free milk alternatives and year-over-year increases in plant-based beverage sales, Peet’s will offer complimentary non-dairy milk in all Peet’s beverages at no additional cost.
“Our mission at Peet’s is to serve the finest coffee possible, and that means providing coffee lovers with choices for plant-based milk,” said Jessica Buttimer, Vice President of Brand at Peet’s Coffee. “We first introduced non-dairy options to our coffeebars in 1995 with soy milk and Peet’s was among the first coffee retailers to offer almond milk in 2013, followed by oat milk in 2019. Where we can lead, we will. This April, our customers can enjoy the variety on us at no extra charge.”
Peet’s is also introducing some new plant-based options to their menu. New beverages include the Lavender Vanilla Almond Latte, Vanilla Almond Matcha Latte, and Lavender Cold Brew Oat Latte. Returning to the menu is the Plant-Based Mediterranean Flatbread, a plant-based wrap featuring JUST Egg and Violife smoked provolone cheese atop a savory blend of vegan pesto, kale, tomatoes, and tangy bell peppers inside a crispy lavash. Plus, you can still enjoy the Everything Plant-Based Sandwich, Peet’s permanent breakfast sandwich menu item made with Beyond Breakfast Sausage, JUST Egg, and Violife cheddar cheese.
Peet’s Coffee’s new spring menu debuts on March 22, 2023, with free upgrades for dairy-free milk available in April.
