Nutritional Company PlantBaby introduces Kiki Milk, its first product offering that is formulated in partnership with leading pediatrician Dr. Joel “Gator” Warsh and nutritionist Vicki Kobliner, RD
Kauai, Hawaii, December 7, 2021 — PlantBaby is the new direct-to-consumer nutrition brand developing a portfolio of clean-label, organic, plant-based foods, beverages, formulas and supplements to support children on their nutritional journey from infancy to adulthood. PlantBaby’s launch product, Kiki Milk, is a certified organic and climate-friendly milk formulated to nourish growing children. Kiki Milk is made exclusively with whole food ingredients and nutrient-dense superfoods that are omega-rich and provide ample plant-based calcium and protein.
Co-founders and husband and wife, Alex and Lauren Abelin’s journey to launch PlantBaby and Kiki Milk began after their son Alakai was born. After dealing with some health issues, Lauren was no longer able to breastfeed. She began looking for clean-label, non-dairy and non-soy infant formula options, but she came up empty handed and frustrated. Alex and Lauren noticed a wide gap in the plant-based food and beverage market for children. It was clear there were limited clean and nutritious options specifically designed for kids. So they sought out to develop their own food and beverage brand in partnership with leading pediatrician Dr. Joel “Gator” Warsh and nutritionist Vicki Kobliner, RD. As a result, PlantBaby was born in order to provide consumers with more transparent, nutritious and sustainable food and beverage options.
“At PlantBaby, we have identified a major gap, based on our family’s personal experiences, to offer nutritional products that are designed with growing kids in mind,” said Alex and Lauren Abelin, co-founders of PlantBaby. “Our first product Kiki Milk will offer a clean, nutritional plant-based milk, to support the nutritional journey from childhood to adulthood, while developing early habits that are delicious and accessible.”
Launching in Original and Chocolate, Kiki Milk has a fully transparent ingredient list that is made public to consumers and is made with a nourishing blend of plant-based, organic whole foods and superfoods. Kiki Milk does not contain gums, seed oils, refined sugars, preservatives, GMOs, glyphosate, gluten, soy, or nuts (except coconuts). Kiki Milk does not add any ’natural’ or artificial sweeteners, flavors or colors. They don’t use emulsifiers and the milks are rigorously 3rd-party tested to ensure they do not contain glyphosate and heavy metals.
“Based on my experience as an integrative and holistic pediatrician, I know how important it is to incorporate the proper nutrients into a child’s diet in order for them to achieve long-term physical and mental health benefits,” said Dr. Joel Warsh, an Integrative and Holistic Pediatrician. “This is why I decided to join the PlantBaby team, so I can help provide kids with access to the right foods.”
Developed with the environment in mind, Kiki Milk mindfully selects organic ingredients that have a lower carbon footprint, and they partner with farmers who grow with sustainable and regenerative farming practices. Following the initial launch of Kiki Milk, PlantBaby’s expansion plans include a nutrient-based toddler milk, along with additional varieties in both 8oz and 32 oz formats. Down the road, they aim to create an expansive portfolio of plant-based, nutritious solutions to ‘feed the future’ with food and beverages that are not reliant on engineered proteins or added sugars.
“We’re excited to fuel the next generation with products that are safe for kids and loved by all,” said the Abelins. As parents we are thrilled to bring a product like Kiki Milk to market as a way to provide nutrients in a friendly, approachable and delicious way.”
About PlantBaby
PlantBaby is a future-forward nutrition movement. The company is developing a portfolio of clean-label, organic, plant-based foods, beverages, formulas, and supplements to support families on the nutritional journey from infancy to adulthood. Founded in 2020 on Kauai, Hawaii, PlantBaby focuses on organic ingredients and regenerative farming practices, to cultivate an awareness between people and planet and bridge the connection between food and source. PlantBaby’s launch product, Kiki Milk, is a delicious and nutritious organic, plant-based milk designed for kids, and enjoyed by all. PlantBaby is proud to partner with Farmer’s Footprint and Planet FWD, two organizations committed to building a healthier Planet Earth.
For additional information, visit www.plantbaby.co and www.kikimilk.com. Follow KikI Milk’s nutritional journey on Instagram @kikimilkco.
