Clean-label, plant-based deli meat company Plantcraft today announced its new products are now available in Los Angeles at Erewhon organic grocery stores. Erewhon’s six stores now carry Plantcraft’s rich and creamy Plantcraft Pâtéin both spicy and mild flavors.
The first plant-based pâté on the commercial market, Plantcraft Pâté delivers the smooth, rich texture of traditional pâté from novel ingredients including green banana flour, and a smokey, savory taste. Beyond the charcuterie board, Plantcraft Pâté boasts a variety of uses including sandwiches, appetizers, even fillings for ravioli, tacos, and more.
Plantcraft has developed production methods that are vastly different from conventional plant-based meat analogues and processed animal meats. Differences include:
- Clean ingredients: green banana flour, golden flax seeds, grapeseed oil, onion, garlic, herbs and spices
- Clean label: no additives, preservatives, or artificial ingredients; non-GMO
- Nutritious: a good source of protein, Omega-3 and Omega-6 fatty acids
- Allergy-friendly: top eight allergen-free; no nuts, gluten, grains, soy, dairy, or eggs
- Sustainable: Plantcraft meats produce less greenhouse gases than meat from animals
- Taste: European traditions brought up to date with modern food technology
“Erewhon is known for bringing Los Angeles the latest innovations in nutrient-rich, pure products that are ethically and sustainably sourced,” said Plantcraft co-founder Kati Ohens. “Their customers are aware of the impacts of their food choices and we believe they will appreciate that our pâté incorporates whole foods, not processed ingredients.”
Erewhon Organic Grocer and Cafe is an independent, family-owned grocer with six locations – Los Angeles, Calabasas, Venice, Santa Monica, Pacific Palisades, and Silver Lake. Since 1968, Erewhon has been committed to providing the purest foods and products to the communities they serve. Included in this commitment is keeping abreast of market innovations, supporting local farmers and brands, and protecting the environment.
About Plantcraft
Plantcraft is disrupting one of the least developed categories in plant-based alternatives by making the most delicious and cleanest deli meats in the world. Leveraging 20 years of groundbreaking food science research, and European traditions, Plantcraft creates favorite cold cuts, sausages, and pâtés to transform every meal, from sandwiches and barbecues to charcuterie platters. For more information on Plantcraft please visit, www.plantcraft.com.
