VANCOUVER, BC, April 13, 2021 /CNW/ – PlantX Life Inc. (the “Company” or “PlantX“) (CSE: VEGA) (Frankfurt: WNT1) (OTC: PLTXF) is pleased to announce that it has appointed Matthew Kenney, a leading plant-based chef, as its new Chief Culinary Officer. Kenney will combine his business acumen and vision for plant-based cuisine to revolutionize the culinary development at PlantX. Kenney’s leadership role in the Company will be facilitated through a new five year partnership with MK Cuisine Global LLC (“MKC“), Kenney’s plant-based lifestyle brand.
Further, the Company has entered into a non-binding letter of intent (the “LOI“) dated April 12, 2021 pursuant to which the Company proposes to acquire all of the outstanding limited liability membership interests of MKC’s Plant-Based Deli, LLC (“New Deli“). The LOI contemplates the acquisition of New Deli for an aggregate purchase price of US $1,569,999 and payable by a combination of cash and common shares of the Company (the “Transaction“). The Transaction is subject to, among other things, the negotiation and execution of a definitive purchase agreement, the completion of satisfactory due diligence, customary closing conditions, and the receipt of any applicable shareholder, regulatory and Canadian Securities Exchange (“CSE“) approvals. The price and number of consideration shares to be issued will be determined during the course of negotiating the definitive purchase agreement and will be subject to the policies of the CSE. There can be no assurance that the Transaction will be completed as contemplated or at all.
As Chief Culinary Officer, Kenney will use his experience and expertise to lead PlantX’s culinary development program by spearheading the meal delivery vertical. Kenney will also be responsible for product selection design in the Company’s plant-based portfolio. Kenney is dedicated to recipe innovation and has a focus on culinary aesthetics, which will help refine menu items within PlantX’s current repertoire. Kenney, with his business and operations experience, will also guide initiatives at the Company’s previously announced brick-and-mortar locations in San Diego, California, Squamish, British Columbia and Tel Aviv, Israel.
“We are honored and humbled to have the godfather of vegan cuisine lead an important growth segment of PlantX,” said PlantX Founder, Sean Dollinger. “Matthew will provide invaluable wisdom that should give PlantX a competitive edge in the fast-growing plant-based space.”
New Deli is MKC’s Venice Beach, California retail location. New Deli is a sustainable and plant-based neighborhood bodega offering practical, everyday retail goods that range from household supplies and personal hygiene products to frozen foods, pantry staples, snacks, beer and wine. New Deli’s mission to bring conscious, sustainable and healthy products to their community aligns with the vision for the PlantX brick-and-mortar locations currently under development.
With this new partnership and upon the completion of the Transaction, the Company’s brick-and-mortar stores will be launched as New Deli by PlantX locations, operated by MKC. MKC’s experience will allow PlantX to focus on its e-commerce operations throughout North America and Europe. Kenney and MKC will also lead the Company’s menu development and meal delivery programs as the offering expands globally.
“We are thrilled to have Matthew bring his cutting-edge vision and talent to PlantX,” said Julia Frank, PlantX CEO. “In joining PlantX as Chief Culinary Officer, he will undoubtedly transform our culinary process.”
Kenney, a renowned health and wellness educator, will help cultivate knowledge on plant-based living among PlantX customers. He will serve as an ambassador for PlantX sharing PlantX’s mission, values and milestones with his dedicated audiences.
“My team and I are thrilled to work with PlantX and expand our presence through this partnership,” said Kenney. “We are looking forward to sharing our passion and expertise with the PlantX community.”
“Our new partnership with Matthew and MKC opens the doors to a myriad of opportunities,” said Alex Hoffman, PlantX CMO. “The partnership will also catalyze our brand awareness in the plant-based community and beyond.”
About PlantX Life Inc.
As the digital face of the plant-based community, PlantX’s platform is the one-stop-shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of like-minded consumers, and most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
About Matthew Kenney Cuisine
Matthew Kenney Cuisine is an integrated, California-based lifestyle company. The brand provides innovative, high quality products, services and experiences in the culinary art and wellness markets throughout several business segments: hospitality, education, media, products, licensing and services. MKC currently operates in multiple global cities across 5 continents, with more than 40 restaurants either open or in development. MKC has a vision of minimally processed, unrefined plant-based cuisine accessible to the masses, cultivated through proprietary techniques and a forward-thinking, innovative approach to the consumer market. Aligned with a world rapidly embracing the need for a healthier diet and an increase in plant-based food consumption, MKC is Crafting the Future of Food®.
About Matthew Kenney
Matthew Kenney is a renowned plant-based chef, entrepreneur, culinary educator, best-selling author and founder and CEO of Matthew Kenney Cuisine. A graduate of the French Culinary Institute, Kenney opened a number of successful restaurants in New York and the eastern United States, which earned Kenney numerous awards, including being named one of America’s Best New Chefs by Food and Wine Magazine. Kenney received two nominations as a Rising Star Chef by the James Beard Foundation. He has appeared on numerous food and talk shows, and regularly lectures on the subject of food and health, including two TEDx talks. With a future-oriented approach to business, Kenney guides initiatives in education, media, hospitality, services and licensing that continue to pioneer a more sustainable and ethical way of life for the next generation.
