Jordan Trades His Jersey For An Apron In The Eight-Part Plant-Based Culinary Series, In Partnership With Bounty, Beyond Meat And Just Egg
DALLAS, TX – [May 26, 2021]: PlayersTV, the athlete-owned lifestyle and culture TV network and media company, announced today an all-new series, Cooking Clean, a plant-based cooking show hosted by Brooklyn Nets center and PlayersTV investor DeAndre Jordan. The eight-part series premieres on PlayersTV May 30 and features Jordan demonstrating his culinary skills while creating and sharing healthy plant-based recipes alongside guest chefs.
Each episode of Cooking Clean will welcome a guest chef and highlight a different recipe, providing insight into key plant-based ingredients and their nutritional and sustainable benefits. The chefs and restaurateurs will lend their expertise to Jordan and viewers while helping create unique dishes. Bounty will join the show as its first official partner, accompanied by plant-based brands Beyond Meat and JUST Egg as product partners. Episodes will be 30-minutes in length and will be released weekly.
This show is an extension of Mindful Life, a lifestyle brand Jordan created and launched in 2020 in partnership with PlayersTV to storytell around all aspects of his wellness journey and passions. Recipes from each episode will be adapted and compiled into an interactive Mindful Life e-cookbook that will be released at the end of the season.
“Living a mindful life is transformative for your mind, body, spirit, and it’s much simpler than people think,” says Jordan. “I launched Mindful Life last year with PlayersTV to invite audiences to join me on my wellness journey as I explore the many ways to practice mindfulness in our everyday lives. Cooking Clean is one part of that journey, since what you put in your body affects your overall well-being. My hope is that Cooking Clean provides helpful insight into the life-changing benefits of plant-based foods and inspires audiences to embrace a more sustainable diet. It’s been a dream of mine to share my passion for food while having some fun in the kitchen.”
“Now more than ever, athletes are focusing on healthy eating and mindful living, and DeAndre played a major role in championing this movement,” says Deron Guidrey, co-founder of PlayersTV. “He’s brought much needed awareness to the nutritional benefits of a plant-based lifestyle, and we’re excited to launch the first ever athlete-led plant-based cooking show. The series is representative of our larger mission of giving fans unprecedented access to their favorite athletes, while offering players a platform and resources to storytell around the topics and issues that matter most to them. We are also providing brands an opportunity to authentically integrate into unique programming and are excited to have Bounty, Beyond Meat and JUST Egg on board as brand partners to bring this show to life.”
ABOUT PLAYERS TV
PlayersTV is an athlete-owned and culture-powered TV network and media company home to a diverse collection of original series, co-produced by athletes and brand partners. PlayersTV is the first and only athlete lifestyle network distributed across digital, linear, and OTT, reaching more than 165MM+ global households. More than 50 elite athletes are investors and creators in PlayersTV including DeAndre Jordan, Chris Paul, Kyrie Irving, Carmelo Anthony, Damian Lillard, A.J. Andrews, C.J. McCollum, Angel McCoughtry, Ken Griffey Jr, Trevor Bauer, Travis Kelce and Vernon Davis among others. PlayersTV is available on Samsung TV Plus, SLING TV, LG Channels, Vizio Smartcast, Roku, and Xumo TV (all devices). Visit us at www.playerstv.co and connect with us @PlayersTV.
i’m very pleased to view the PlayersTV channel. What captured my attention was the program, Cooking Clean with DeAndre Johnson. The channel has a well rounded format and I suggest others to watch!!!!!