Black-Owned Texas-Based Vegan Brand Launches New Music Video in Tandem with Social Media Contest Featuring $3,000 in Prize Giveaways, in Addition to Black Friday Deals
Black-owned Texas-based vegan brand Rooted Vegan Cuisine, founded by Naomi Hendrix Oyegoke and co-owned with her husband Olugbemiga “Mike” Oyegoke, celebrates their famous frozen lasagnas now being available for national shipping by dropping a hot new music video about their fan-favorite dish, called “Pass The Lasagna.”The family owned and operated small business also announces a social media contest inspired by the music video, with $3,000 worth of prizes, in addition to Black Friday deals.
Each one of Rooted Vegan Cuisine’s lasagnas is prepared by hand in small batches to ensure a high-quality end result. The ragu is filled with fresh veggies like eggplant, onions, celery and mushrooms, slowly simmered to create a ragu so deep, rich and savory, it’s sure to satisfy veggie lovers and meat eaters alike. The cheese sauce is handcrafted in-house to develop an intense cheesy flavor to meet the needs of creamy cravings. The portions of Rooted Vegan Cuisine’s lasagnas are perfectly sized to pair with garlic bread, salad, or a steamed veggie side. Gluten-Free options are available. National shipping comes in three bundle options – Small: 2 lasagnas ($39.98 + shipping/handling); Medium: 4 lasagnas ($79.96 + shipping/handling); and Large: 8 lasagnas ($159.92 + shipping/handling).
The brainchild of Olugbemiga “Mike” Oyegoke, the catchy new 90’s-inspired throwback video Pass the Lasagna was created to bring awareness to how delicious, fresh and healthy Rooted Vegan Cuisine’s bestselling product is, showing people that it’s highly possible to be satisfied without consuming animal products. The social media contest launched in homage to the music video invites contestants to create a remix/duet of Pass The Lasagna by either lip synching, dancing, or playing air guitar. Submissions will be accepted on TikTok, Instagram or Facebook and must tag @RootedVeganCuisine and include #PassTheLasagna. Submissions must be received by midnight on Nov 30, 2022. Full contest details can be found at: www.PassTheLasagna.com
Rooted Vegan Cuisine’s Black Friday Deal offers savings of 25% off sitewide, from now through Cyber Monday, November 28, 2022. On Giving Tuesday, November 29, 25% of Rooted Vegan Cuisine’s sales will go to Food for Life Global. This charitable nonprofit is one of the world’s largest vegan food relief organizations, providing plant-based meals to anyone who is facing hunger and also promotes animal advocacy through education and support for animal rescue projects.
Rooted Vegan Cuisine is available for national shipping by ordering direct through the website: www.passthelasagna.com.
About Rooted Vegan Cuisine:
Rooted Vegan Cuisine specializes in manufacturing restaurant quality frozen vegan food. Local to San Antonio, TX, Rooted Vegan Cuisine is a family owned and operated small business. Naomi Hendrix Oyegoke, the founder, co-owner and head chef, started at her first pop-up market in October of 2019 serving hot foods. Even when Covid shut down the markets, the demand for her food still rose. About this time Mike, Naomi’s husband, joined her full time, as co-owner, to rebrand the business. With his help, Rooted Vegan Cuisine celebrated a Grand Re-Opening in October of 2020. Since then, the company has grown to offer its products in stores across Texas, in addition to nationwide shipping. For additional information, please visit www.rootedvegancuisine.com. Follow Rooted Vegan Cuisine (@rootedvegancuisine) on social media via Instagram, Facebook, TikTok, or YouTube.
