Following Success in Atlanta, Beloved Burger Joint Partners with Star Chef To Bring Back “The SluttyShack” Vegan Burger
New York, NY – August 9, 2021 – As part of Shake Shack’s collab series Now Serving, Shake Shack’s culinary team has joined forces with restaurateur Pinky Cole and her Slutty Vegan team to create a one-of-a-kind, limited-time menu item for a good cause: the SluttyShack. After a one-day-only collab at the Old Fourth Ward Shack in Atlanta, around the corner from Slutty Vegan’s Edgewood location and one of Shake Shack’s most popular collabs to date, the vegan burger will be available in limited quantities on Wednesday, August 11 at the Shake Shack in Harlem, NY – the neighborhood where Pinky opened her first restaurant, Pinky’s, in 2014 – during Harlem Week, a ten-day live and virtual experience celebrating the people, arts, culture, entertainment and history that Harlem is known for throughout the world. Proceeds from the vegan burger will be donated directly to ROAR, a community of hospitality leaders advocating for New York City’s independent restaurant industry and creating a path to a sustainable future.
“Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York, but across the country,” said Mark Rosati, Culinary Director of Shake Shack. “Having the chance to collaborate with her and her team on this burger has been an honor – not only has it been fun and creative, but it’s been inspiring. We’re proud to work alongside the Slutty Vegan team and support communities near and dear to us both, and after a successful run in Atlanta, we’re excited to bring the SluttyShack to our New York fans, too.”
The cheeky “SluttyShack” features a Shake Shack veggie patty (only available at select locations) topped with Pinky’s secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch and vegan mayo on Slutty Vegan’s signature toasted Hawaiian bun. The burger is 100 percent vegan and combines Slutty Vegan’s “the secret is in the sauce” mantra with Shake Shack’s all-American burger. Priced at $8.49, the burger will be available for purchase in-store, through pickup on Shake Shack’s website or delivery and pickup via the Shack app.
The partnership for this limited-time menu item is part of Shake Shack’s “Now Serving” series, where the brand is collaborating with local chefs across America to give back and support local organizations and create unique and delicious menu items. The series highlights Shake Shack’s mission to Stand for Something Good®, from its commitment to delivering the ultimate guest experience and sourcing of premium ingredients to supporting and investing in the people and communities around the world. For more information on the collab series, visit Shake Shack’s blog here.
“Our mission isn’t to tell people to go vegan – but rather, to inspire guests to open up horizons with something new and different. Partnering with Shake Shack is a natural way of furthering this mission – enjoy one of America’s most beloved burger spots, but try it with a twist,” said Pinky Cole, Founder and CEO of Slutty Vegan. “Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities. Our goal with this collab is to build support for communities and industries close to our hearts.”
To celebrate the collab at Harlem Shack, guests will enjoy live entertainment from New York’s own DJ Menyu, an appearance from Pinky Cole and custom SluttyShack swag, available while supplies last.
About Shake Shack:
Shake Shack’s mission is to Stand for Something Good,® from its commitment to delivering the ultimate guest experience and sourcing of premium ingredients to supporting and investing in the people and communities around the world. Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna Beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer wine and so much more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 310 locations in 30 U.S. States and the District of Columbia, including more than 100 international locations across London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul and more. For more information, please visit shakeshack.com.
About Slutty Vegan:
Founded in 2018, Slutty Vegan quickly grew a loyal following thanks to CEO and Founder Pinky Cole’s cheekily named, creative takes on plant-based burgers and fun, party atmosphere. With a mission to provide quality vegan meals to communities that would have otherwise never had these options, the wildly popular concept has not slowed down since opening, with people from all over Atlanta and beyond lining up to try the famed vegan burgers. Igniting a national vegan revolution that’s loved by everyone including the world’s most famous celebrities and sport stars such as Snoop Dogg, Usher, Taraji P. Henson, Tiffany Haddish, Will Smith, Colin Kaepernick, Tyler Perry, Martin Lawrence and Missy Elliott, Slutty Vegan is truly changing the way people think about vegan food. Slutty Vegan has been featured on INC.com, CNN, Fast Company, INSIDER, ESSENCE, The Atlanta Journal-Constitution, Eater Atlanta and more.
Photos Courtesy of Shake Shack
