The Toronto plant-based, low waste general store is criticizing dogmatic veganism, encouraging small actions towards big impact, and adjusting consumer habits with accessible options.
Sorry I’ve Got Plants, a Toronto-based vegan brick-and-mortar and online store is releasing a manifesto, calling for fundamental changes in the way its community consumes. The declaration is outlining micro-adjustments to be taken towards meaningful impact, criticizing dogmatic veganism, and advocating for supporting local. The brand is providing accessible plant-based, low waste, and hyper-local options, with responsible consumption and flexibility at its forefront.
According to Dalhousie University’s Agri-Food Analytics lab data, over 6.4 million Canadians were limiting their meat intake in 2018, with numbers spiking over COVID-19’s four-month peak. Synchronously, demand for Sorry I’ve Got Plants grew by 300 per cent during the same period. The pandemic saw the brand shift strategies, leveraging its e-commerce capabilities and contactless delivery. Its storefront at 476 Roncesvalles Avenue has since reopened for business.
“Sorry I’ve Got Plants is not about policing dietary preferences. We’re simply making it uncomplicated to fit a few plants into various lifestyles. Five people eating 20 per cent more plants yields the same impact as one person being 100 per cent vegan,” says Conor Harold, founder, Sorry I’ve Got Plants. “It’s more sustainable to encourage small actions by many than large commitments by few. We’re not the answer but we’re part of the solution.”
The subscription-free company is offering an unmatched variety of meal kits – providing four new selections every week – ready-to-eat food and household goods from local retailers and restaurants, fresh produce kits, alcohol, proprietary dips and sauces, and a growing list of grocery items. The plant-based hub is outshining its competitors by limiting all unnecessary single-use plastics and packaging, with a total of under 2g of waste per order.
“Providing Torontonians with cost-effective, plant-based food and goods that’s low waste, locally sourced and delicious is not revolutionary, yet no one else is doing it,” says Harold. “From our initial blog in 2018 to the company we’ve grown into today, our goal has always been to make it convenient for people around us to make positive choices.”
Sorry I’ve Got Plants is calling on others to join the growing number of conscious consumers in the new post-COVID era, keeping responsible consumption top of mind.
Click here to read the full manifesto.
About Sorry I’ve Got Plants
Sorry I’ve Got Plants is a Toronto-based opt-in meal kit service and grab + go grocery hub providing low waste, plant-based items to positively impact the planet one plate at a time. Founder by Conor Harold in 2018, the company services Torontonians out of its 476 Roncesvalles Avenue general store, delivers a weekly rotation of plant-based meals, and teams up with community partners to amplify local plant-based staples to its conscientious consumers. Visit www.sorryivegotplants.com and follow @sorryivegotplants.
