The Agricultural Committee of the European Parliament developed a bill one year ago that, when passed, plant based products will have denomination restrictions and they will not be allowed to use words on the label that relate to meat such as burger or sausage. The names they propose are Disk or Cylinder.
In October 2020 the law will be voted on in the European Commission and Bernat Añaños, co-founder of Heura, explains that “from today until that day we are going to work so that the political parties and the Members of the European Parliament are aware of the importance of not putting a spoke in the progress wheel and the irresponsibility that it would entail“.
Heura, the plant based startup founded by two activists, has posted on social media that they are extending its hand to political parties to work together to promote initiatives that stand for sustainability and offer themselves to debate this issue since:
- There is no scientific basis that points to a confusion of consumers towards this type of denominations in plant based products.
- If we care about #Agenda2030, the promotion of plant based products is the best way to reach the goals.
- Let’s put our efforts into incentivizing lower VAT on products with a positive impact on the planet and higher VAT on those that need many more resources.
- Taking this step is not to help consumers, but to protect an industry that is obsolete and not aligned with the challenges of this century.
Añaños, in a call to society to promote dialogue, stressed that “talking about “sustainability is the most important thing” and not putting the animal meat consumption on the table to debate is incongruous”. “From Heura, we extend our hands to all institutions and organizations to redress this law and take advantage of the moment to bring up the need for a protein transition that leaves no one behind” concludes Heura’s co-founder.
