SUBSTITUTING JUST ONE MEAL A DAY TO PLANT-BASED CAN REDUCE CARBON FOOTPRINT BY 40%

Wicked Kitchen reminds consumers of the positive environmental impact of animal-free meal choices this World Vegan Day, Nov. 1 and every day

Since more people than ever are looking to incorporate more plant-based meals into their diets¹ to do their part for the environment, for the animals, and for their own health, Wicked Kitchen is reminding consumers this World Vegan Day of the positive impact that can be achieved by switching just one meal a day to plant-based.

World Vegan Day is celebrated globally on Tuesday, November 1, 2022, to raise awareness about the benefits of adopting a vegan lifestyle. Wicked Kitchen, a 100% plant-based, flavor-forward global food brand offers the largest variety of chef-created animal-free products to help those on the journey to eat less meat by providing convenient and delicious options from snacks, ingredients, frozen and fresh meals to desserts, and its award-winning ice creams made with the lupini bean.

By switching out just one meal a day with a plant-based option for one year, a single consumer could:

Reduce environmental impact by more than 40%². The single greatest impact on carbon footprint – even more than buying local³, turning off lights, or recycling⁴– is to replace red meat and dairy products with plant-based alternatives.
Spare four farm-raised animals from slaughter. If all Americans did this, it would save more than 1.2 billion farm-raised animals annually in the U.S. alone.⁵
Improve health. Eating whole grains, fruits, vegetables and legumes lowers the risk of coronary heart disease, type II diabetes, stroke, and colorectal cancers.⁶

“With every bite, consumers have the power to radically transform the world to become a more compassionate, healthier place,” said Pete Speranza, CEO, Wicked Kitchen. “What we choose to eat every day can truly help ameliorate human and animal suffering, environmental crises, and infectious and chronic diseases. Wicked Kitchen is here to help with its easy-to-prepare 100% plant-based products created by chefs who are on a mission to inspire the world to eat more plants.”

Having ignited the plant-based movement in the U.K. at Tesco, which is now the number one vegan market globally, Wicked Kitchen launched in the U.S. in 2021, in Finland this year, and will launch in Thailand in November. The 100% animal-free consumer packaged goods company is on a mission to improve the lives of humans and animals by inspiring the world to eat more plants. Products are currently throughout the U.K at Tesco, in Finland at more than 200 S-Market stores, and in more than 8,900 retail stores across the U.S.