Taco Bell Expands Plant-Based Innovation with New Taco.
Joe Loria, Meat Reduction Campaign Manager, World Animal Protection, US in support of Taco Bell’s announcement states:
Following ongoing conversations with World Animal Protection, a global animal welfare nonprofit organization, Taco Bell has announced for the first time in the United States the testing of aproprietary, all-new boldly seasoned plant-based protein at one California location. While the longtime vegetarian-friendly chain has plans for later this year to create a new protein with Beyond Meat that is unique and something not yet seen in the industry, Taco Bell will be simultaneously testing other meatless options.
The new Cravetarian Taco features a new boldly seasoned plant-based protein made from a pea and chickpea blend and can easily be ordered as a replacement for seasoned beef on all of Taco Bell’s fan favorites.
World Animal Protection applauds Taco Bell’s commitment to offering customers a sustainable and kinder plant-based protein option. In doing so, the chain is helping to make plant-based eating easier and more accessible, which will help reduce meat consumption. Eating less meat has the potential to put an end to cruel factory farming, including practices such as extreme confinement, the overuse of antibiotics, and brutal mutilations. World Animal Protection’s original research has found that thanks to food chains offering more plant-based options, nearly one million animals will exit the food system in 2021.
Taco Bell’s announcement today is a sign of progress. Around the world, food companies are expanding their menus to include more plant-based options. World Animal Protection looks forward to continuing this critical conversation with Taco Bell and other food chains. Our vision is to create a world where respect for animals and nature sits at the heart of our food system, which is equitable, sustainable, resilient, and capable of feeding the world.
