Many eco-conscious handbag lovers might find themselves asking the question; How many bags is too many to own when trying to live a more sustainable lifestyle?
Say hello to FRIDA ROME. This British-made, female-founded conscious luxury brand have come up with a unique handbag design that provides an ingenious solution to the accessory-overload dilemma.
Their debut luxury vegan crossbody the WEEK/END features bold, cut-edge lines in all black cactus leather. Lined with a contrasting sumptuous eco-suede, and featuring FRIDA ROME’s sensual signature hidden detail – an erotic story chapter. Finished with over 30 light gold press studs that, aside from being a punkishly cool feature, enable the bag to fully deconstruct into a flat-pack, flight-friendly accessory. It’s no wonder that when the bag initially launched the first orders were sold out within two hours.
However, that wasn’t the only practical reason for the pull-apart function of the WEEK/END. Founders, Rebecca Joy & Natalie Deana, made it possible for their sought-after statement accessory to transform into multiple styles; by recently introducing interchangeable panels that perfectly attach to the original bag with just a few clicks of the iconic press studs.
‘When designing, we’re always asking ‘How will this make me feel?’. We aim to bring excitement and a sense of joy to our customers with everything we create. The beauty of interchangeable panels is that you can transform your bag and your mood in a matter of seconds. It’s fun.’ Says Rebecca, co-founder of FRIDA ROME.
The first additional panel available to purchase is a plush vegan shearling that replaces the front face of the WEEK/END crossbody bag. This transforms the handbag from sleek all-black, rock’n’roll cool to retro 70’s California vibes in an instant.
FRIDA ROME are encouraging purchasers to reduce waste by adapting the style of their WEEK/END bag, instead of looking for a whole new handbag when in the mood for a change. Natalie, co-founder, explains; “We are always aiming to improve our sustainability. The interchangeable function of the WEEK/END is part of our design ethos to try and minimise wastefulness, something we haven’t yet seen elsewhere.”
The new shearling panel comes with impressive GOTS, IVN Best and Fair for Life natural textile manufacturing certifications. FRIDA ROME selected the cruelty-free plush fabric with careful consideration for the manufacturer’s credentials. With a supply chain that is entirely transparent, the organic cotton used to make the vegan shearling is only sourced from areas which get enough rain for sustainable cotton production. It’s grown without harmful pesticides, harvested according to natural, ecological methods and the manufacturing process actually contributes to green energy.
FRIDA ROME’s commitment to sustainability comes without sacrificing luxury, quality or style. The WEEK/END’s vegan cactus leather has a suppleness and texture only associated with luxury fashion accessories. With the same eco-suede that lined the original WEEK/END also lining the vegan shearling panel, the bag retains the same sophisticated interior with the adapted style.
A one-bag-for-all-occasions, the WEEK/END can also be worn three ways; as a crossbody, shoulder or clutch bag to take any fun-seeking fashionista from day to night effortlessly. And with the addition of the shearling panel, the style can be changed up swiftly, all while satisfying a conscientious buyer’s tick-list.
Co-Founder Natalie Deana promises that this is only the beginning for the bag with many personalities: “The faux shearling front panel is just the first of many other panel design ideas we have for the WEEK/END. There are lots of exciting options we’re exploring, and we can’t wait to offer our customers even more choice with their investment of our beloved handbag.”
With a proven track-record of sustainable practices, and consistent innovations in ecological design, fashion fans with a conscience would be wise to keep FRIDA ROME on their radar.
Both the WEEK/END handbag and the vegan shearling panel are available to buy now at: www.fridarome.com/shop
The Vegan Shearling Panel for the WEEK/END: Change Your Mood, Change Your Style, Change Your Panel. For more information or to purchase any of FRIDA ROME’S products visit:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand
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