The Kraft Heinz Not Company Introduces Vegan KRAFT NotCheese Slices

The Kraft Heinz Not Company has unveiled its latest product – KRAFT NotCheese Slices. The plant-based cheese slices, available in American, Cheddar, and Provolone varieties, are made with NotCo’s groundbreaking AI technology, known for its ability to create mouthwatering foods with plant-based ingredients. KRAFT NotCheese slices are crafted with a blend of high-quality plant-based ingredients like chickpea and coconut oil and are free from artificial flavors or dyes.

By leveraging NotCo’s renowned AI technology, the Kraft Heinz Not Company has succeeded in crafting slices that satisfy even the most discerning palates. The exceptional response from consumers to the KRAFT NotCheese Slices was evident during the Cleveland test market conducted in November 2022. In an impressive display of popularity, these slices claimed the top position in dollar sales, solidifying their status as the leading branded plant-based slices within just eight weeks of their introduction.

This success is part of a larger strategic move by the Kraft Heinz Not Company. Following the joint venture announced in 2022, KRAFT NotCheese Slices mark the second product to hit shelves, and notably, they are the first to be distributed nationally. By harnessing NotCo’s expertise and combining it with the immense scale and influence of the Kraft Heinz brand portfolio, the Kraft Heinz Not Company is forging a path towards substantial growth.

Looking ahead, the Kraft Heinz Not Company has ambitious plans for expansion. By 2024, the brand intends to scale its presence across seven different categories, providing an even wider range of plant-based options to consumers. Furthermore, international expansion is on the horizon as the company seeks to introduce its innovative plant-based products to markets around the world.

By: John Francis McCullagh