Veganuary has officially begun. Typically, a time for ‘cutting out’ and ‘stripping back’, but the brand that everyone is talking about, FRIDA ROME, offer instead a chance to explore vegan luxury alternatives, to treat yourself to something new, daring and uncompromising for 2023.
FRIDA ROME launched their brand for ‘Bad Girls Who Do Good Things’ in late 2020 with their debut design – the ‘WEEK/END’ crossbody. This bold statement accessory quickly became a fan favourite, selling out in record time after each restock. Pre-orders are now being taken for their first batch of 2023, due to arrive at the end of January.
The WEEK/END by FRIDA ROME is fast becoming the must-have bag for all Vegans and future-focussed consumers, with its cut-edge leather look design and secret sexy detail.
With multiple TV appearances and their sell-out success in 2022, FRIDA ROME were awarded Best Vegan Handbag in the PETA Fashion Awards at the end of last year, taking over the reign from last year’s winner Stella McCartney.
The bags aesthetics and ethics speak themselves, with a multitude of vegan, as well as sustainable, credentials. FRIDA ROME use award-winning materials, including USDA biobased certified cactus leather and organic, waste-reducing apple leather to make their bags. These plant-based and guilt-free vegan alternatives are hard to distinguish from animal-derived leathers.
Another intriguing element to this brand is their erotic story chapters hidden inside each bag – a detail that plays on the saint and sinner in all of us. The brand cleverly captures a woman’s complexities – She cares for the planet and its inhabitants, but she also embraces her rebellious, unapologetic side.
FRIDA ROME’s highly coveted WEEK/END handbag has received endorsements from some of the biggest names in business, entertainment and media. Self-made millionaire and BBC’s Dragon’s Den investor Steven Bartlett, planet-conscious Hollywood star Alicia Silverstone, and UK actress & Loose Women panellist Sunetra Sarker have all given their stamp of approval to the brand and their beautiful bags.
After their sell out success, FRIDA ROME is excited to announce that they are now allowing customers to reserve the highly sought-after WEEK/END handbag due to ship at the end of the month, available in both classic black and vintage-look tan.
But if you simply can’t wait for the WEEK/END, then FRIDA ROME also have the WEEK/DAY currently in stock. This backpack convertible tailored tote is ready to ship now and is the perfect back-to-work bag for the new year. The generously over-sized ‘satchel with new spirit’ is the big sister to the WEEK/END – together they are the ultimate combination of business and pleasure.
To be one of the first to get your FRIDA ROME handbag in 2023, head over to their website: www.fridarome.com
