To be ”unbound” is to be untethered by societal or personal limits to our potential. It is a state of empowerment- to seize the day and celebrate our limitless ability to do good in the world. The power of stories can motivate us to uplift and be inspired by one another. Such was the experience of renowned photojournalist Jo-Anne McArthur. While on her global ventures documenting the hidden horrors of animal abuse, she made a striking observation- in almost every animal advocacy group, women were on the frontlines doing the work, while leadership positions were designated to men. As a result, accolades and resources were disparately enjoyed by men. Where was the recognition of the countless hours, and unwavering grit that the women so obviously deserved, but never sought out for themselves?
There was a clear need for an exclusive space that would recognize and celebrate the remarkable achievements of the diverse women in animal advocacy. With that thought, the Unbound Project was born with aspirations to “celebrate contemporary and historic women at the forefront of animal advocacy worldwide.” As those with a privileged platform, the Unbound team yields the mic, stage, and spotlight to the fierce women running the show!
Educate, Empower, Celebrate, Repeat
While developing this initiative, what Jo-Anne did not expect was the strong sense of community the Unbound women would forge. The plethora of diverse cultures came together and afforded an inspiring, supportive network of activists, and the project was quickly acknowledged as a critical piece in the animal rights movement. To be a woman of the Unbound family is a commendable honor! The recognition occupies top spots in CVs, resumes, and also a much deserved “humble-brag” on grant applications. In fact, owing to her coverage by the Unbound Project, a Buddhist nun in Taiwan was awarded a nearly whopping ¥20 million grant for her local animal advocacy work!
Advocacy and Justice Knows no Borders
The ethos of We Animals Media is to be an active piece of the animal rights puzzle. This effort requires transcending all boundaries- physical, mental, and societal. The Unbound team says- “Animal rights does not exist in a bubble. All these social justice issues are connected. We want to offer collective solutions by supporting nonprofits and NGOs that address a variety of issues like the climate crisis, racial and health disparities, LGBTQIA+ rights, and many more humanitarian causes. We cannot compartmentalize our problem solving for each cause….rather, we have to include everyone in the conversation to achieve lasting change.”
We Are All Works in Progress
Creating a credible organization with diversity and inclusion at its core comes with a good dose of learning and unlearning. Jo-Anne recalls that during the early days of the project, she learned that the featured stories were not as diverse as she initially thought or hoped. In fact, 54% of the Unbound women were white! “I was shocked to hear that number and realized that I was also clouded by my own lens as a white woman. I’m immensely grateful for our advisory board who are diligent in ensuring that we stay true to our promise for diversity in the movement,” she says. The leadership is also striving towards dismantling the “white savior” narrative that is prevalent in animal rights spaces- all through the power of media and stories.
Support the Unbound Project
From grassroots activists to technological innovators, there is no dearth of women who are fueling the rampant progress towards a plant-powered, compassionate world for all. If this mission-driven initiative aligns with your values, you may support them via a donation, spreading the good word among family and friends, and nominating warriors whom you believe should join the Unbound Squad!
About the Author
Shriya is a VEGWORLD writer and Founder of Nourish by Shriya– her Vegan Hospitality Consulting Service that helps local St. Louis businesses attract vegan customers. She is a mentor with Animal Activism Mentorship, enjoys volunteering at The Gentle Barn in Missouri, and currently lives in St. Louis with her rescued pooch Halley.
