When people are looking for fresh, organic products, they look to farmers’ markets. Learn how to set up and be successful at your first booth.
If you’re a total newbie to farmers’ market booths, there’s a lot to know if you want to make some money. After all, why set up a booth unless you’re trying to sell as much produce as possible? If you want to learn how to set up a booth that attracts customers, you’ve come to the right place. We’ll break down everything that you need to know to create a hot-selling farmers’ market booth. Here are our expert tips for setting up your first farmers’ market booth.
Display Your Produce at Eye-Level
This tip may seem simple, but it will make all the difference in the world. The booths that sell the most produce also feature vertical displays that draw your eye upward. Also, they hoist their tables up relatively high so that you can see the produce.
It makes sense if you think about it. Which booth would you go to? One that has all the goodies lying flat on a table or one with a stunning vertical display that shows off all the produce for sale? Customers’ eyes will naturally draw toward the vertical display, so raise your veggies high!
Make It Look Nice
Never underestimate the power of visual appeal whenever you sell something. If you dress up your booth with colorful mesh crop bags and other engaging elements to make it look pleasant and professional, you’ll attract more customers. Here are a few guidelines to follow:
- Add a skirt to your table to hide anything you have underneath.
- Wash your fruit and vegetables and have the ripest and healthiest ones on display.
- Add your original logo/design to your merchandise.
- Use baskets and pots to add further visual appeal.
Let There Be Light
Here’s another visual trick that you can use to attract customers. Booths that incorporate lighting are more successful than ones that don’t. It’s a subconscious habit for people to walk toward illuminated items, and it’s one that you can use to your advantage. You can use LED lights, string lights, lanterns, and more. Don’t be afraid to get creative with your lighting!
Look and Act the Part
If you can make your booth a unique experience instead of merely a transactional booth, you’re doing it right. Try putting up a corkboard with a newsletter of local events to show just how invested you are in the community. It will also help if you dress the part. Try out some western shirts, overalls, and a prominent farmer’s hat. The more authentic of an experience you offer, the more customers you’ll attract.
Those are our tips for setting up your first farmers’ market booth. By following this guide, you’ll significantly increase your sales, exposure, and personal experience with farmers’ markets.
