With the future of pop up markets in flux due to the social distancing mandates across the country, the “mother-daughter vegan dream team” behind the always sold out market Upbeet + Rooted, were forced to find creative ways to replicate the business online, keeping vendors’ businesses afloat and furthering their mission of being the go-to site for those looking for clean, no-harm products.
For the past year, Upbeet has traveled from Chicago to Florida, hosting pop ups that showcase thoughtfully hand-picked foods, products, and goodies from small businesses across the country.
“Going virtual allows more people to discover the brands we love and trust and allows people access to these products they have not had before,” explains founder Kim Bohstedt. “Our new marketplace will feature all of our favorite brands and products that align with our ‘do no harm’ mantra. The updated website will grow as a trustworthy source that makes no-harm living easy, fun, and approachable. Every item is vetted to support brands that share our values while taking the guesswork out of the customer experience. We’ve built a strong following and community based on this trust and are excited to offer our audience an easy way to directly support the brands and missions we can get behind.”
The new virtual Upbeet + Rooted will offer a variety of rotating products that are seasonal and will run for 3 months at a time. Each collection will feature 12 brands.
About Upbeet + Rooted
Upbeet + Rooted is a women-owned marketplace, a community where vegan, plant-based, and cruelty-free lifestyles come together to live out the mantra of “do no harm,” through thoughtfully hand-picked foods, products, and goodies from small businesses across the country.
Upbeet exists to empower a no-harm world for the good of animals, people, and small businesses across the globe through:
1. Animals First – No-harm products always and only.
2. Total Transparency – Every item is handpicked and vetted to support vendors who share our values.
3. Thoughtful Products – Our no-harm mantra goes beyond food to feature hip and modern brands that support a balanced lifestyle.
